"The Blue Willow is my favorite local go-to spot. The selection of gifts are fantastic and the staff is always so helpful."

— Jordan C.

"I moved from Ohio and found a little bit of heaven on earth in Blue Willow. The personal service that I received was more than I expected! I constantly shop there for unique gifts:) The gift wrapping amazes me over and over. They worked with me on some unique items for my house! I constantly go in the store to look for something out of the ordinary. Love how they support local vendors!! Make a point of stopping by."

— Michelle P.

"Love The Blue Willow! They are so sweet and helpful!"

— Holly Mc.

" The Blue Willow is one of my favorite boutiques to shop in the Birmingham area! The sales associates ALWAYS have a smile on their face and are ready to assist you with whatever you need!"

— Lynn L.

" Thank you Blue Willow for your unique and special gifts.  For years I have bought my Christmas gifts here due to your unique Alabama gifts."

— Linda P.

" The Blue Willow has been nothing but a wonderful shopping experience for me. The staff is incredibly friendly, enthusiastic, and helpful! The products they offer are original, personalized, and adorable! It's the perfect spot to pick up gift items for any event!"

— Rachel P.

" My girlfriend loves when I buy her gifts from The Blue Willow. I never have to worry about whether she will really like it or not! The staff is great and always helps me pick out the perfect surprise for her. Every guy should know about this place!"

— Hunter M.

"The staff at The Blue Willow is always very helpful!  Any time I need ideas, I go to The Blue Willow because I know the ladies will help me find something special!"

— Nancy W.

Where the heart is

Your home is more than a space to live; it's a place for life. Fill it with items as unique as you. Original art and pottery, frames and accessories, each an expression of your beautiful soul.


Acrylic, Metalware
& Glass






Table Top

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Add a pop of color

Whether it is for work or play, make the look complete and stylish. Choose from statement makers to essentials, necklaces, bracelets, earrings and accessories that make your personality shine!






One is never enough

If the saying "the little things in life make you happy" is true, then finding the perfect tote or purse is a reminder of one of life's little treasures. Innovative design, purposeful details and iconic style are always the mindset when searching for totes and purses that reflect you!

Cosmetics & Accessories

Kids & Baby

Market & Shopping

Picnics & Tailgating



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Aromas to draw you in

Simply heavenly...two words that should describe everyone's home. Scents that comfort, bring back memories or take you to your favorite place or season. Surround yourself in luxury, lean back, relax-repeat.



Soaps & Lotions


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Sugar & Spice or
Snips & Snails

A gift from above requires blankets, bibs, burps and more. These precious angels deserve lavish goods and essentials for various stages of their blessed life. From personalized gifts to practical products, find the unique items that melt your heart (almost as much as the child does).


Albums &
Brag Books

Back to School Essentials




Burps & Bibs

Christening & Baptism Gifts


Layette & Clothes

Lovies & Rattles



Stuffed Toys

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Bring on the smiles!

As the seasons change, your home décor and door candy should too. Make your family, friends and neighbors smile as you brighten your home with each changing season…from winter to Easter, then into summer celebrations...next up fall and football with Halloween and Christmas right around the corner.



Graduation Season

Summer Life


Fall & Halloween

Christmas / Winter

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